Brand Coordinator
at Springer Nature Group
Location:
Employment Type: full_time
Job Description
<p><b>Job Title: </b>Brand Portfolio Coordinator</p><p><b>Location(s): </b>Mexico City</p><p><b>Application Deadline: </b>March 9th, 2026 <b> </b></p><p><b> </b></p><p><b>About Springer Nature </b></p><p>Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit about.springernature.com and follow @SpringerNature.</p><p></p><p><b>About the Brand</b></p><p>Macmillan Education provides world-class content in the most relevant, engaging and flexible formats to support students, teachers and institutions in lifelong learning. Visit <a href="http://macmillaneducation.com/" target="_blank"><span><u>macmillaneducation.com</u></span></a> and follow @MacmillanEducation / @MacmillanELT</p><p></p><p><b>About the Role:</b></p><p>The Brand Portfolio Coordinator, Young Learners is responsible for tropicalize and execute brand strategy for Macmillan Education ELT for a Pre-Primary & Primary American English product portfolio, and ensuring that products in this portfolio meet customer requirements, can compete effectively in the marketplace, and that they have a robust go to market strategy and campaigns execution at each of the stages of product lifecycle to drive and maximise sales.</p><p></p><p><b>Role Responsibilities:</b></p><p>● Working effectively with the American English Publisher and team, Regional Marketers, Research and Data teams, contribute with brand perspective to the publishing strategy, creating recommendations for timely placement of brands, competitive product positioning, and differentiation.</p><p>● Manage the life cycle of products within the portfolio from launch through relaunch and retention to sunsetting.</p><p>● Working with the American English Publisher, design the research programme to ensure profitability and sustainability of the portfolio, including competitor intelligence, market trends, and validation of products in development.</p><p>● Working with the Research team, lead on the concept validation research to ensure that the forthcoming products and solutions are competitive and meet the customer requirements.</p><p>● Contribute to the Investment Approval documentation preparation by providing sales forecasts and their rationale, verified with the local sales and marketing teams, pricing recommendations, preliminary go-to-market strategy, and proposed Customer Value Proposition.</p><p>● Working with the Research and Data teams, carry out post-publication research and analysis to understand the performance of our brands. Working with the AE Publishing team, define appropriate actions necessary to meet the business goals for the product in its future iterations or replacements.</p><p></p><p><b>Experience, Skills & Qualifications:</b></p><p><i>Essential</i></p><p><span>● </span>BA in Marketing /Administration / Communication /Language Teaching</p><p><span>● 2-3 years of </span>experience in brand management and global brand initiatives</p><p><span>● </span>5 years of experience in language teaching</p><p><span>● </span>Language Mastery equivalent to C1 (CEFR)</p><p>● A track record of innovative thinking and creative problem-solving in developing and executing effective and differentiated brand strategies</p><p>● Proven ability to analyze complex data sets, extract actionable insights, and refine brand strategies based on data-driven decisions</p><p><span>● </span>Solid experience of working in global teams and understanding regional variations and the impact on customer requirements</p><p><span>● </span>A proactive approach to staying ahead of emerging industry trends and technologies, adjusting brand strategies accordingly to maintain relevance and capitalize on new opportunities</p><p><span>● </span>Strong influencing and communication skills with the credibility and gravitas to drive decision-making</p><p><span>● </span>Solid experience in briefing effective and impactful marketing assets for a wide variety of channels, including print and digital</p><p><span>● </span>Strong organization and planning skills with the ability to work under pressure</p><p></p><p><i>Desirable</i></p><p><span>● </span>Experience in successfully managing educational product portfolios within a global context, and an ability to tailor branding strategies to the unique needs of local audiences</p><p><span>● </span>Relevant marketing or professional qualification</p><p></p><p><b>*Please submit your resume in Enlgish </b></p><p><b>*Application deadline: March 9th, 2026 </b></p><p><i> </i></p><p>At Springer Nature, our mission is to be part of progress – and that begins with inclusion: of people, perspectives, and ideas. We believe that diverse perspectives drive progress, and we are committed to creating an environment where people and ideas can flourish. If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation. Find out more about our DEI work here <a href="https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion" target="_blank">https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion</a></p><p>For more information about career opportunities in Springer Nature please visit <a href="https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers/" target="_blank">https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers/</a></p><p>#LI-KV2</p><p>Job Posting End Date:</p>23-03-2026